Website Terms of Use
1. Introduction
Welcome to JUMI Ad Animator. These Terms of Use ("Terms") are a legal agreement between you and Jumi Ltd, a company registered in England and Wales (company number 17185825) with its registered office at 3 Trafalgar Court, Farnham, England, GU9 7QE ("Jumi", "we", "us").
By using jumiadanimator.com (the "Service") you agree to these Terms. If you do not agree, please do not use the Service. There is no account or sign-up, so these Terms apply from the moment you use the site.
If you are using the Service on behalf of a business, you confirm you have authority to bind that business, and "you" includes it.
Our Privacy Notice, Cookie Policy, Copyright Policy and Affiliate & Advertising Disclosure form part of how we run the Service and are worth reading alongside these Terms.
2. Definitions
| Term | Meaning |
|---|---|
| Service | The JUMI Ad Animator website and animated ad design tool at jumiadanimator.com |
| Built-in Content | The ready-made ad templates, background photographs, icon library, fonts and other design elements we provide within the Service |
| Your Content | Artwork, images, logos and other material you import into the Service, and the text you add |
| Ad | An animated or static ad, or other design, you create using the Service, including any export of it |
| Export | A GIF, HTML5 banner package, MP4, animated WebP, PNG or JPG file you download from the Service |
3. The Service
JUMI Ad Animator is a free, browser-based tool for creating frame-based animated banner ads for display and social platforms. You can arrange text, buttons, shapes, icons, logos and your own images on a canvas across a sequence of frames, preview the result, and export it for personal or commercial use.
Three characteristics of the Service shape everything in these Terms:
- It is free. We charge nothing. The Service is funded by advertising and affiliate links (see Section 10).
- It has no accounts. You do not register, and we hold no profile of you.
- It runs on your device. Your Content, your Ads and your saved work are processed and stored in your browser, not on our servers. We never receive them.
4. Your licence to use the Service
We grant you a personal, non-exclusive, non-transferable, revocable licence to use the Service for creating Ads, in accordance with these Terms. This licence covers use by individuals and businesses alike.
You may not sub-license the Service, offer it to others as your own product, or use it to build a competing ad-design service. Section 11 covers our underlying software and content.
5. Your Content
You own it. We claim no rights over Your Content. Anything you import into the Service remains yours.
We never receive it. Your Content is processed entirely within your browser and is not uploaded to us. Because of this, we cannot moderate, store, back up or recover it.
You are responsible for it. Because Your Content never passes through our hands, you alone are responsible for making sure you have the rights to use it. In particular, you confirm that Your Content, and your use of it in Ads, does not infringe anyone's copyright, trade marks or other rights, and is not unlawful.
6. Ads you create
Your Ads are yours. You own the intellectual property rights in the Ads you create with the Service, to the extent they arise from Your Content and your own creative choices. You may use your Ads and Exports for any lawful purpose, personal or commercial, without watermark, credit or fee. That includes running your Ads in paid campaigns and using them in work you produce for clients.
One boundary. Where an Ad includes elements from the Built-in Content, your rights in those elements are the licences described in Section 7, not ownership. This does not limit your commercial use of the Ad; it only prevents redistribution of the raw elements themselves.
Your responsibility. You are responsible for your Ads and how you use them, including for making sure that an Ad based on Your Content does not infringe third-party rights.
7. Built-in Content
The Service includes Built-in Content you can use in your Ads. Some of it is our own work and some is licensed from third parties:
- Templates and photographs. The text and layout of the ready-made ad templates are our own work, and the background photographs used in them are supplied by us.
- Icons. The icon library is based on Lucide, a third-party icon set used under the ISC licence.
- Fonts. Fonts, including Nunito, are used under the SIL Open Font Licence and served via Google Fonts.
- Software libraries. The open-source encoding libraries the Service uses (such as gifenc and mp4-muxer, both MIT licensed) are code, not user-facing artwork.
The full list of third-party components and their licences is on our Credits & Licences page.
7.1 Your licence to Built-in Content
For Built-in Content we own (the templates and photographs), we grant you a worldwide, royalty-free, non-exclusive licence to use those elements as incorporated into Ads you create with the Service, for any lawful purpose, personal or commercial. This licence continues for Ads you have already created even if you stop using the Service.
Third-party elements (the icons and fonts) are made available under their own open licences, which permit personal and commercial use as incorporated into your Ads. Those licences are granted by the third-party rights holders, not by us; see our Credits & Licences page.
7.2 What you may not do with Built-in Content
In respect of Built-in Content we own, you may not:
- extract, download or copy our templates or photographs as standalone assets, other than as part of an Ad;
- redistribute, sell or license our templates or photographs on their own, including in asset packs, template collections or stock libraries;
- use our templates or photographs to train machine-learning models or to build a competing template or element library;
- register a template or photograph of ours, on its own, as a trade mark or design right.
Third-party elements are governed by their own licences. If you want to use the icons or fonts outside the Service, obtain them from their original projects under their own terms.
The test is simple: an Ad that uses our templates or photographs is yours to exploit; our templates and photographs on their own are not.
7.3 What we promise about Built-in Content
We have created the templates and supplied the photographs for use in your Ads, and we are not aware of any third-party claims over them. The third-party elements are used under their published open licences. However, given the nature of design elements, we cannot promise that no element resembles other material in existence, and we do not give an unlimited warranty of non-infringement. If you become aware of a claim relating to any Built-in Content, tell us at legal@jumi.uk and stop using that element while we investigate; we will replace or remove elements that are the subject of substantiated claims. Our Copyright Policy explains how anyone can raise a concern.
8. Acceptable use
You may use the Service only for lawful purposes. This Section applies in spirit as well as to the letter, and to each part of an Ad as well as to the whole.
8.1 Content standards
You must not use the Service to create, or import into the Service, material that:
- infringes anyone's copyright, database right, trade mark or other rights;
- is unlawful or fraudulent, under the law of England and Wales or of the country you are using the Service from, or promotes or assists unlawful activity;
- is child sexual abuse material, or otherwise sexualises, exploits or harms (or attempts to harm) children;
- constitutes hate speech, promotes violence or terrorism, or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age;
- is defamatory, obscene, threatening, or intended to bully, harass, intimidate or humiliate any person;
- is deliberately deceptive, including impersonating or misrepresenting an affiliation with any person or brand, or counterfeiting another business's brand assets or advertising;
- breaches a legal duty you owe to someone else, such as a duty of confidence or a contractual restriction.
8.2 Prohibited conduct
You must not:
- knowingly introduce viruses, trojans, worms, logic bombs, spyware or any other malicious or technologically harmful code, including within files you import into the Service;
- access without authority, interfere with, damage or disrupt the Service, our servers or networks, any software used in providing the Service, or any equipment, network or software belonging to a third party;
- scrape, crawl or bulk-download the Service or the Built-in Content, by any means including automated tools;
- reverse engineer, decompile or copy the Service's software except as permitted by law, or reproduce, duplicate or re-sell any part of the Service;
- circumvent, hide or block the advertising that funds the Service, where doing so breaches these Terms' spirit of fair use of a free tool (using a standard browser with standard settings is fine);
- resell access to the Service or wrap it in another product.
8.3 How we enforce this Section
Because the Service runs on your device and we do not see what you create, we rely on this Section rather than on moderation. We will decide, acting reasonably, whether this Section has been breached.
Breach of this Section is a material breach of these Terms. Where we consider a breach has occurred we may take any action we reasonably think appropriate, including: issuing a warning; withdrawing or restricting your right to use the Service, immediately, temporarily or permanently, including by technical means; bringing legal proceedings, including to recover reasonable costs resulting from the breach; and disclosing information to law enforcement authorities where we reasonably consider it necessary or are required by law to do so (in practice we hold very little information about users; see our Privacy Notice).
We are not responsible for loss arising from action we reasonably take in response to a breach of this Section. This does not limit Section 13 or your statutory rights.
9. Saving your work
The Service auto-saves your work to your browser's local storage. You can also save a project as a .json file on your own device and open it again later. This means:
- your auto-saved work lives only on that device and browser, and does not sync anywhere;
- clearing browser data, using private browsing, or switching devices means your auto-saved work will not be there;
- we cannot recover lost work, ever, because we never had it.
Export anything you care about, and save project files for work in progress. This is the single most important practical point in these Terms, which is why it has its own section.
10. Advertising and affiliate links
The Service is funded by advertising (served through Google AdSense) and by affiliate links, where we may earn a commission on purchases you make from partners at no extra cost to you.
- Ads are served according to the choices you make in our cookie banner; see the Cookie Policy.
- Affiliate relationships are disclosed in our Affiliate & Advertising Disclosure.
Advertisers and affiliate partners are separate businesses. We are not a party to any purchase you make from them, and their products and sites are their responsibility, governed by their own terms. This does not affect your statutory rights against those businesses.
11. Our intellectual property
The Service, including its software, design, branding, text and the Built-in Content, is owned by or licensed to Jumi Ltd and protected by intellectual property laws. Except for the licences expressly granted in Sections 4 and 7, we reserve all rights. "Jumi" and associated logos are our trade marks; do not use them without written permission, except to truthfully state that an ad was made with JUMI Ad Animator (which we encourage).
12. Disclaimers
The Service is provided free of charge and "as available".
- We do not guarantee the Service will be uninterrupted, error-free or always available, or that any particular feature will remain available.
- We do not guarantee that Exports will meet the technical requirements of any particular ad network, platform or publisher. Check your Exports against the relevant specifications, including dimensions, file-weight limits, animation length and format support, before committing to a campaign.
- We do not provide legal advice. Whether a particular Ad can lawfully be used or run in your specific circumstances (for example, compliance with advertising regulations, platform policies, or trade mark clearance for commercial branding) is your responsibility.
Nothing in this Section limits the promises we do make in Section 7.3, and nothing in these Terms affects your statutory rights as a consumer. Under the Consumer Rights Act 2015, digital content must be as described, and services must be performed with reasonable care and skill; these Terms do not exclude that.
13. Our liability
What we never limit. Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be excluded or limited under the law of England and Wales.
If you are a consumer. We are responsible for foreseeable loss or damage we cause by breaching these Terms or by failing to use reasonable care and skill. We are not responsible for loss that was not foreseeable, loss caused by events outside our reasonable control, or loss connected to business use (see below). Remember that we cannot be responsible for loss of designs saved in your browser, because that data never reaches us and its safekeeping is necessarily in your hands (Section 9).
If you use the Service for business. To the fullest extent permitted by law, we exclude liability for loss of profits, revenue, business, goodwill, anticipated savings, and for indirect or consequential loss. Our total aggregate liability to a business user arising out of or in connection with the Service is limited to £100. This reflects that the Service is provided free of charge; a free tool cannot sensibly carry the liability profile of a paid one.
Your responsibility to us. If you use the Service in breach of Section 5, 7.2 or 8 and we face a third-party claim as a result, you will compensate us for losses and costs reasonably arising from that claim. This paragraph applies to business users only.
14. Changes to the Service and these Terms
The Service. We may change, suspend or withdraw the Service, or any feature of it, at any time. Because the Service is free, we may do this without liability, although we will give reasonable notice on the site of any planned withdrawal so users can export saved work.
These Terms. We may update these Terms from time to time, for example to reflect new features, legal requirements or changes to our business model. The current version, with its version number and dates, will always be at this page. Material changes will be flagged by a notice on the site. Your continued use of the Service after a change takes effect is acceptance of the updated Terms; if you do not agree, stop using the Service.
15. General
Entire agreement. These Terms and the documents referred to in them are the whole agreement between you and us regarding the Service.
Severability. If any provision is found unenforceable, the rest remain in force.
No waiver. A failure by us to enforce a provision is not a waiver of it.
Assignment. We may transfer our rights and obligations under these Terms to another organisation (for example, on a sale of our business); we will tell you on the site if this happens. You may not transfer yours, although your licences under Section 7.1 travel with your Ads.
Third parties. These Terms do not give rights to anyone other than you and us, and the Contracts (Rights of Third Parties) Act 1999 does not apply.
16. Governing law and disputes
These Terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction over any dispute. If you are a consumer living in Scotland or Northern Ireland, you may also bring proceedings in your local courts, and you keep the benefit of any mandatory consumer protections of the country you live in.
If something goes wrong, contact us first at hello@jumi.uk. Most issues can be resolved without any of the above.
17. Contact us
Jumi Ltd (company number 17185825)
3 Trafalgar Court, Farnham, England, GU9 7QE
hello@jumi.uk · 0330 120 2729
Legal: legal@jumi.uk
Related: Privacy Notice · Cookie Policy · Copyright Policy · Affiliate Disclosure