Guides and tutorials
Everything you need to design, animate and export banner ads that ad networks actually accept.
Start here
How frame animation works
Frames are slides with their own durations. Learn how a few clean cuts turn a static design into an ad that tells a story.
Read the guide → Start hereHow to make a banner ad, step by step
From blank canvas to finished export: pick a size, build three frames (hook, benefit, call to action) and download.
Read the guide →Sizes and formats
Standard banner ad sizes
Every standard Google Display size, from the 300×250 medium rectangle to the 970×250 billboard, plus social sizes.
Read the guide → SizesWhich banner sizes your campaign actually needs
You rarely need all fourteen. A practical shortlist of the sizes that earn most impressions, and when to add the rest.
Read the guide → FormatsGIF vs MP4 for ads
Two very different formats for two very different jobs. Which to use for display networks and which for social platforms.
Read the guide →Exporting
GIF weight limits explained
Google Display allows around 150 KB per creative. What that limit means and how to design animations that fit inside it.
Read the guide → ExportingExporting for ad platforms
HTML5 packages, GIFs and MP4s: how to match your export format to Google Ad Manager, display networks and social feeds.
Read the guide → ExportingKeeping GIF file size down
Colour counts, dithering, frame counts and the target-file-size control: practical ways to shrink a GIF without ruining it.
Read the guide →Questions
Frequently asked questions
Quick answers on pricing (it is free), saving, browsers, exports, ownership and privacy, all in one place.
Read the FAQ → QuestionsContact us
Stuck on something, found a bug, or missing a feature? Tell us directly and we will get back to you.
Get in touch →Want more? The blog covers design thinking in depth, including frame-by-frame storytelling: how to structure a three-frame ad so each slide earns the next.