The Ad Animator blog
Practical, honest writing on making banner ads that work: craft, formats, sizes and exporting.
AI that writes your ads - without taking your data
Copy, palettes and background images from your own AI key - or a model on your machine. The AI never touches your layout.
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Preview every size before you export
Ad sets fail quietly at the sizes you didn't check. Playing every size side by side makes the check cost ten seconds.
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How to make a banner ad, step by step
From one clear message to a tested, exported ad set: the whole process in seven straightforward steps.
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GIF vs MP4: which format your ad actually needs
Display networks and social feeds want different files. An honest comparison, and when to use each.
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The banner sizes your campaign actually needs
Skip the exhaustive spec sheets: the workhorse trio to start with, and when it pays to add more.
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Frame by frame: telling a story in three slides
Hook, benefit, call to action: how a tiny three-frame structure does the heavy lifting in animated ads.
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Exporting ads for every platform
HTML5 for ad servers, GIF for display networks, MP4 for social: matching the file to the destination.
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Keeping GIF file size down
Colour counts, dithering and target-size exports: practical ways to get an animated GIF under the limit.
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