The Ad Animator blog

Practical, honest writing on making banner ads that work: craft, formats, sizes and exporting.

From one clear message to a tested, exported ad set: the whole process in seven straightforward steps.

Display networks and social feeds want different files. An honest comparison, and when to use each.

Skip the exhaustive spec sheets: the workhorse trio to start with, and when it pays to add more.

Hook, benefit, call to action: how a tiny three-frame structure does the heavy lifting in animated ads.

HTML5 for ad servers, GIF for display networks, MP4 for social: matching the file to the destination.

Colour counts, dithering and target-size exports: practical ways to get an animated GIF under the limit.