Make a 1200×628 feed image ad
The landscape image used for link previews and feed posts on Facebook and LinkedIn. It is the shape a shared link takes when it appears in a feed.
The specification
| Dimensions | 1200 × 628 pixels |
|---|---|
| Aspect ratio | 1.91:1 |
| Common name | Feed Image |
| Category | Social |
| Where it runs | Facebook link posts and feed images, LinkedIn single-image posts at the near-identical 1200x627, and most Open Graph previews across the web. |
| Export formats | MP4 for anything animated, since social placements are video-native, or static PNG and JPG. |
Designing for this shape
Assume it will be small
Link previews render at modest sizes and are often the first thing a reader sees of your page. Type has to survive that reduction.
At 1.91:1, work in a band
The shape suits a headline with an image behind it, or a clean split between image and message. Deep vertical stacks do not fit.
It doubles as your Open Graph image
The same dimensions are the web standard for link previews, so a good one works on your own site as well as in paid placements.
Frames and timing
Often none at all. Link previews are usually static, so this size frequently exports as a single PNG or JPG. Animate it only when the placement supports video.
File weight
Social platforms are far more generous on file weight than display networks, but they compress what you upload. Export at the full pixel dimensions and let the platform do the resizing rather than uploading something already reduced.
Every network and placement enforces its own specification, and those change. Confirm the current maximum file size, animation length and format support for the platform you are running on before you publish.
Sizes that pair with it
A campaign is rarely one size. These are the units most often bought alongside 1200×628, and one design can be fitted across the whole set with shared margins and synced headlines.
See the full banner size guide for every standard dimension, or read about how frame animation works and GIF weight limits.
Questions
Is 1200x628 the same as 1200x627?
Near enough. 1200x628 is the common Facebook figure and 1200x627 is quoted for LinkedIn. Both are 1.91:1 and a single file serves both.
What is 1200x628 used for?
Facebook link and feed images, LinkedIn single-image posts, and Open Graph previews when a link is shared anywhere on the web.
Should a 1200x628 ad be animated?
Usually not. Link previews render as static images, so export PNG or JPG unless the specific placement accepts video.
Open the editor to build a 1200×628 ad now, or return to the home page.